Market Feasibility/Research

Market feasibility or research is a crucial first step in the strategic planning, project development and repositioning processes. GHL offers a suite of research and analytical services tailored to the seniors living sector. Our comprehensive market assessment provides a basis for determining market needs and opportunities as well as the consumers’ ability to pay for services. Through tailored consumer research, we are able to obtain direct feedback and identify seniors’ preferences related to facility design, programs, amenities, and pricing.