- To provide a premier integrated senior living resort home and supportive aged care facility to seniors
- To create senior independent and assisted living organization that will lead the industry in the development and management of Spring Tree Premier Senior Living Resort Home and Silver Tree Aged Care Facilities that will meet the needs of seniors
- To achieve financial objectives, providing an attractive return to shareholders and investors, and expand under a controlled management environment.
- To provide a safe, homely & joyous environment for seniors
- To promote physical & mental health
- To hire & train qualified, dedicated, compassionate and ethical staff members
- To provide quality of care that exceeds our peers
- To make profit through the quality of care, service & environment that we provide